May 27, 2011

Boilerplates - How to describe yourself effectively

One of the most important steps in building your company is creating a corporate boilerplate. This is a one paragraph summary of your company; it is your blurb. Journalists, customers, investors, random web-surfers - you name it, they will be the ones reading it when trying to find out more about you.  

Here are some tips on writing an awesome boilerplate:

- Be concise and factual. Introduce yourself then describe what you do and for whom. 

- Position yourself: e.g. say that you’re the market leader (if you truly are)or state your company mission.

- Don’t forget to include a link or contact at the end.

- Remember, short and sweet.

And now, here are some examples of big-name boilerplates:


Skype is a communications software whose purpose is to break down barriers to communication. With an Internet-connected device, families, friends and colleagues can get together for free with messaging, voice and video. At low cost, they can also call landlines or mobiles virtually anywhere in the world. Skype has recently introduced group video, allowing groups of more than two people to do things together whenever they’re apart. 

Founded in 2003 and based in Luxembourg. Skype can be downloaded onto computers, mobile phones and other connected devices for free at


Spotify is an award-winning music service offering a legal and superior quality alternative to music piracy. Spotify provides instant access to whatever music you want, whenever and wherever you want it, through a simple, clean and quick to use platform via an ad-supported, free-to-the-user service and a paid subscription service. With access to millions of songs through your computer, on your mobile and beyond, Spotify makes it easier than ever to play and share music legally.


Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day.

The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry smartphone, software for businesses and accessories.

21 notes
tags #boilerplate #blurb #company #description #pr #technology

21 Notes

  1. balloupr posted this